Bookers
About the project
The Bookers project is a fictitious case that had as its central objective the study of UX methodologies and the improvement of my UI skills.
The end product is a website designed for readers, where they can interact socially, join communities, make posts and manage their reading.
The process: design thinking
1
Prototyping
High fidelity prototype
Navigation
3
Definition
Persona Creation
Creating features
Sitemap
2
Ideation
Style Guide
Low fidelity prototype
4
Discovery
Quantitative research
Benchmarking
Insights Collection
Design thinking is a user-centered approach to solving problems, which involves iterative discovery, definition, ideation, prototyping and testing to develop innovative and effective solutions. The aim is to deeply understand user needs, generate creative ideas and test them quickly to find the best possible solution. This process was essential for me to arrive at the final result: the “Bookers” website. See which methods were used at each stage.
The research
The research was conducted using a form, the objective of which was to learn more about the project's target audience and their reading preferences. This form was distributed through social media (Telegram, Whatsapp and Instagram), with an invitation for readers to respond.
9
Questions on the form, divided between open and closed
21-50
Age of form respondents
34
Responses obtained with the form
3
Opening days for collecting responses
Questions
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How old are you?
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What gender do you identify with?
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How do you organize your reading routine?
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How many books on average do you read in a year?
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What is your motivation/goal for reading?
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What is your biggest difficulty or impediment to reading books?
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How do you read books?
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Do you participate in/use any communities to connect with other readers? If so, which one(s)?
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How do you discover new books?
Analysis
I analyzed the responses and gained valuable insights into the reading habits and needs of this audience. It was also possible to find out about some of the product's competitors.
Reading moments
People indicated that they usually read before going to bed, after breakfast, at lunchtime and in their free time.
Number of books read
28% of people read 1 to 5 books per year, 26% 6 to 10, 21% 11 to 15, and 13% read more than 16 books.
Biggest impediments
Free time, procrastination, routine organization, prices, small children, lack of discipline, lack of motivation, not finding the book you need, finding books that interest you, the genre of the book, disposition, sleep, attention deficit and ADHD.
New books
People discover new books through referrals, bookstores, libraries, searches, communities and social networks, browsing Amazon, searching for the author and the book itself.
Tempo para ler
The routine varies between people, generally from 30 minutes to 1 hour of reading per day.
Reading goals
Lazer, estudo, diversão, desenvolvimento, distração, entretenimento, conhecimento cultural, aprender vocabulários, descanso, hobby.
Reading resources
Most people use physical books and Kindle, the rest use computers, tablets and cell phones.
Communities and connections
The communities that people participate in are on WhatsApp, Telegram, Instagram, Twitter, Discord and Facebook groups. In addition, there are Skoob, Booktoks, Booktubers, Goodreads, Tag books (app) and influencer book clubs.
Personas
A persona is a fictional representation of a typical user profile, and the project's persona was based on data obtained through research.
Benchmark Analysis
Information Architecture
Style Guide
Prototypes
